The moment your email program crosses borders, a single set of rules no longer suffices. The US, EU, and Canada govern commercial email under fundamentally different frameworks, and reaching recipients in multiple regions means complying with multiple laws at once. This article provides a practical compliance overview for international email across these three major regimes. …
Private placements — securities offerings sold without full SEC registration — rely on exemptions provided by Regulation D, and marketing them is governed by securities law most marketers never encounter. This article explains, in general educational terms, what Regulation D is, how its exemptions shape private-placement marketing, and what marketers need to understand. It is …
HIPAA looms over anything involving healthcare data, and marketers often assume it blocks healthcare marketing entirely. It doesn’t — but it draws important lines around what data can be used and how. Understanding where those lines fall is essential for anyone marketing to or within healthcare. This article explains, in general educational terms, how HIPAA …
Mortgage and lending marketing data sits at the intersection of two powerful federal laws — the Fair Credit Reporting Act (FCRA) and the Gramm-Leach-Bliley Act (GLBA) — that govern how consumer financial information can be collected, shared, and used. Marketers in this space must understand the framework. This article explains, in general educational terms, how …
Marketing investment opportunities to accredited investors is one of the most heavily regulated forms of marketing, governed by securities law that most marketers never encounter elsewhere. SEC Rule 506(c) is central to it — and misunderstanding it carries serious consequences. This article explains, in general educational terms, what accredited investors are, what Rule 506(c) permits, …
Suppression lists are among the least glamorous and most important tools in marketing — the records you deliberately don’t contact. Done right, suppression protects deliverability, ensures legal compliance, and respects consumer choices. Done poorly or skipped entirely, it leads to opt-out violations, damaged sender reputation, and legal exposure. This article explains what suppression lists are, the types …
Consumer marketing data comes from a wide range of sources, and they are not created equal. Some produce clean, consented, deliverable data; others produce records that bounce, draw complaints, and create compliance exposure under state privacy laws. This article ranks the common B2C data sources from most to least trustworthy and explains how to tell …
The United States has no single federal privacy law for consumer data — instead, a growing patchwork of state laws now governs how marketers collect, use, and share consumer information. For B2C marketers, this patchwork is the defining compliance challenge of the era. This article explains the major state privacy laws, what rights they grant …