Articles, analyses, and operational notes from the Iscope team. Written for marketers and growth leaders who want sharper answers than "it depends."
HIPAA looms over anything involving healthcare data, and marketers often assume it blocks healthcare marketing entirely. It doesn’t — but it draws important lines around what data can be used and how. Understanding where those lines fall is essential for anyone marketing …
Mortgage and lending marketing data sits at the intersection of two powerful federal laws — the Fair Credit Reporting Act (FCRA) and the Gramm-Leach-Bliley Act (GLBA) — that govern how consumer financial information can be collected, shared, and used. Marketers in this …
Marketing investment opportunities to accredited investors is one of the most heavily regulated forms of marketing, governed by securities law that most marketers never encounter elsewhere. SEC Rule 506(c) is central to it — and misunderstanding it carries serious consequences. This article …
Suppression lists are among the least glamorous and most important tools in marketing — the records you deliberately don’t contact. Done right, suppression protects deliverability, ensures legal compliance, and respects consumer choices. Done poorly or skipped entirely, it leads to opt-out violations, damaged sender …
Consumer marketing data comes from a wide range of sources, and they are not created equal. Some produce clean, consented, deliverable data; others produce records that bounce, draw complaints, and create compliance exposure under state privacy laws. This article ranks the common …
The United States has no single federal privacy law for consumer data — instead, a growing patchwork of state laws now governs how marketers collect, use, and share consumer information. For B2C marketers, this patchwork is the defining compliance challenge of the …