Your list isn’t broken. It just needs work.
Iscope Digital’s Database Marketing service appends missing email addresses, enriches firmographic and demographic fields, removes duplicates, and reactivates dormant contacts — turning data you already own into demand you can market to again.
What is database marketing?
Database marketing is the practice of restoring, enriching, and reactivating a business’s existing contact data — adding missing fields, updating stale information, removing duplicates, and turning dormant records back into a marketable audience.
Most B2B databases lose roughly 30% of their accuracy per year through job changes, company moves, role exits, and natural data decay. Iscope restores that accuracy by matching your existing records against our 60-million-contact Bizline Direct database — and surfacing the fields you are missing.
Five things, applied to your existing data.
Add the missing email
You have name + company. We match against our database and return verified business email addresses. Typical match rates of 70–85%.
Add the missing company data
Append revenue, employee count, SIC, NAICS, industry codes, parent company, and public/private status to records that are missing them.
For B2C lists, add the lifestyle
Age, household income, home ownership, presence of children, purchase intent — added to consumer records that have only contact details.
Clean what you already have
Duplicate removal, format normalization, USPS address standardization, email syntax validation, hard-bounce suppression.
Wake the dormant accounts
Once enriched, we design and run a reactivation email program against your dormant contacts — typically recovering 8–15% of stalled records as active leads.
All five, as one engagement
Most clients bundle all five into a single quarterly engagement. Database hygiene plus reactivation pays for itself within the first campaign.
From your CSV to a marketable list in five days.
Send your file
Encrypted upload of your CSV. Whatever fields you have — even just names and companies — works.
Free match analysis
Within 24 hours, we run a free analysis showing exactly what we can append, enrich, or fix.
Approve scope & pricing
You pay only for the records we successfully match and enrich. No match, no charge.
Process & deliver
Job runs against the database. Enriched file delivered in the same format you sent, with new fields added.
Optional reactivation
Add the reactivation campaign and we’ll run a controlled outreach against the enriched list.
Who calls us about database work.
“We have names but no emails”
CRMs full of leads pulled from trade shows, LinkedIn scrapes, or web forms missing the email field. Email append usually recovers 70–85%.
Post-merger consolidation
Two CRMs becoming one. Dedupe, normalize, standardize — and surface contacts that exist in only one system.
Bounce rates climbing
Email deliverability slipping because list quality has decayed. Hygiene plus append restores both deliverability and reach.
Dormant subscriber waves
Tens of thousands of subscribers who haven’t engaged in 12+ months. Enrich + reactivation campaign recovers 8–15%.
ABM list completion
You have a named-account list — now add the contacts inside each account that match buying-committee titles.
Quarterly hygiene retainer
Ongoing engagement: every quarter we run hygiene + enrichment against the records added that quarter. Keeps the database evergreen.
What is email append?+
Email append is the process of taking a contact record that has name and company (or name and postal address) but no email address, and matching it against a reference database to add the email. Iscope matches against our 60-million-contact Bizline Direct database. Typical append rates are 70 to 85% on B2B records, 50 to 70% on B2C.
What match rate can I expect?+
It depends on the input quality and the audience. For B2B records with clean name + company data, expect 70 to 85%. For consumer records with name + postal address, expect 50 to 70%. The free match analysis (step 02 of the process) tells you the exact rate for your specific file before you commit.
How quickly is the work done?+
Standard turnaround is five business days from approval. Free match analysis is delivered within 24 hours of file receipt. Rush turnaround (48 hours) is available for an expedite fee.
Is the appended data CAN-SPAM compliant?+
Yes. All emails appended through this service are sourced and maintained in compliance with the CAN-SPAM Act. Compliance documentation is included with delivery. You remain responsible for sender identification, accurate headers, and opt-out handling in your campaigns.
What format should I send my file in?+
CSV is standard. We also accept Excel (.xlsx), tab-delimited, JSON, and direct exports from Salesforce, HubSpot, Marketo, Pardot, and other major CRMs / ESPs. All file transfer is over encrypted SFTP or secure upload portal.
Is this a one-time job or ongoing?+
Both. Many clients run one-time appends for specific projects (post-merger, ABM list build, event capture). Others retain Iscope quarterly to run hygiene and enrichment against records added since the last cycle — keeping the database evergreen.
How is this priced?+
Per-match pricing — you pay only for the records we successfully append or enrich. No match, no charge. Volume tiering applies; full pricing is provided after the free match analysis.
Send your file. See what we can recover. No commitment.
Within 24 hours of upload, you receive a free analysis showing exact match rates and what each row would cost to enrich. Pay only for the matches you accept.
Database Marketing pairs naturally with these.
B2B Email & Postal Data
Source net-new contacts to supplement enriched records.
Email Marketing
Once enriched, run the activation campaign that brings dormant contacts back.
Online Lead Generation
Add net-new qualified leads on top of your reactivated database.