From data to deal-flow. Net-new leads delivered into your CRM, weekly.
Iscope Digital’s online lead generation service sources audiences, deploys multi-channel campaigns, qualifies the responses, and routes the resulting contact records to your CRM in real time — every lead CAN-SPAM compliant, every campaign reported against pipeline.
What is online lead generation?
Online lead generation is the practice of identifying potential customers, engaging them through multi-channel campaigns — email, paid media, content syndication, social — qualifying their interest against your criteria, and delivering the resulting contact records into a sales CRM ready for follow-up.
Iscope Digital sits unusually on this — we own the data infrastructure (60-million-record Bizline Direct database), the creative discipline, the deliverability, and the CRM-routing under one roof. That means we can source the audience, engage it, and deliver qualified contacts without the handoff seams that fragment most agency lead-gen programs.
Five-plus channels. Composed per campaign.
No single channel runs your funnel anymore. We assemble the right mix per campaign — and run them as one coherent program.
- Salesforce, HubSpot, Marketo, Pardot
- Custom webhook or API
- Lead score & source attribution
- Full compliance documentation
Everything between strategy and CRM hand-off.
ICP definition & sourcing
Define ideal customer profile, source the matching universe from our database or yours, segment by intent and seniority.
Copy & design
Email creative, landing pages, ad copy, content assets (whitepapers, guides, ROI tools). Conversion-tested patterns.
Multi-channel execution
Coordinated campaign deployment across email, social, syndication, and display — all measured against shared KPIs.
Lead scoring & routing
Behavioural and firmographic scoring. Routing rules so the right rep gets the right lead — automatically.
CRM integration
Real-time hand-off to Salesforce, HubSpot, Marketo, Pardot, or custom CRM via API or webhook.
Weekly performance reviews
Cost per lead, channel attribution, MQL-to-SQL conversion, pipeline-velocity impact. Reported weekly, optimized monthly.
Onboarding to first leads, in 30 days.
Discovery
ICP, lead criteria, current pipeline metrics, target volumes. Week 1.
Strategy
Channel mix, creative direction, landing pages, scoring rules. Week 1–2.
Build
Creative production, landing pages, CRM integration, tracking. Week 2–3.
Launch
Soft launch on one channel, scale across the mix. Week 3–4.
Optimize
Ongoing: weekly reviews, monthly tests, quarterly creative refresh.
What B2B teams hire us for.
Top-of-funnel demand
Steady flow of net-new MQLs to feed SDRs — by vertical, by region, by title band.
Product launches
Coordinated multi-channel push at launch — webinar drives, content offers, paid social all firing together.
Event registration
Webinars, conferences, executive dinners — title-filtered, geo-bounded, multi-touch invitations.
Account-based marketing
Named-account ABM — multi-channel touches across target accounts, all attributed to account-level pipeline.
Content distribution
A whitepaper / guide / report becomes a campaign — syndication, email push, social amplification.
Trial & demo sign-ups
For SaaS — campaign-driven trial activations with attribution back to source channel and creative.
What counts as a “qualified” lead?+
Qualification is defined per engagement, jointly with you. Common criteria include firmographic match (company size, industry, revenue), title/seniority match, declared intent (clicked, downloaded, registered), and absence on any exclusion lists. We document the qualification logic in writing before the campaign launches — so “qualified” means the same thing to your sales team that it means to us.
How are leads delivered to my CRM?+
Real-time, via native integration. Iscope supports Salesforce, HubSpot, Marketo, Pardot, Zoho, and most major CRMs out of the box. For custom systems we deliver via webhook or REST API. Each lead arrives with full source attribution, lead score, and a timestamp.
What’s the pricing model?+
Two options. Monthly retainer — fixed fee with a target lead volume; predictable budget, broader strategic engagement. Cost per lead (CPL) — pay only for qualified leads delivered; better for sharper accountability on a known unit economics. We will recommend the right structure based on your goals during scoping.
How long until first leads arrive?+
30 days from contract signing to first qualified leads landing in your CRM, on average. Week 1: discovery and strategy. Week 2–3: build (creative, landing pages, integration). Week 3–4: launch and first leads. Some channels (paid social, search retargeting) deliver faster than others (content syndication, deep nurture).
Is lead generation CAN-SPAM compliant?+
Yes. All email components are CAN-SPAM compliant by design — sender identification, accurate headers, opt-out mechanisms, and prompt opt-out honoring. Compliance documentation accompanies every campaign. For consumer-facing campaigns, we also document opt-in lineage for the contacted records.
Can you guarantee lead quality?+
We guarantee leads will meet the qualification criteria documented in your engagement. Any lead that fails to meet criteria — wrong title, wrong company, duplicate, invalid contact — is replaced free of charge. Lead-quality SLA is part of every contract.
Can I use my own list?+
Yes. Many clients run campaigns against a hybrid audience — their existing CRM contacts plus net-new sourced from our database. Hybrid sourcing typically improves campaign performance because warm contacts boost overall engagement signals.
Tell us your monthly lead target. We’ll build a campaign that hits it.
Volume targets, qualification criteria, CRM destination, budget. We send back a written proposal — channels, creative, timeline, pricing — within 5 business days.
Lead Gen pairs naturally with these.
Email Marketing
Once leads are in the CRM, nurture them with conversion-focused email automation.
B2B Email & Postal Data
The 60M-record data infrastructure that powers our lead-gen campaigns.
PPC Management
High-intent search and LinkedIn paid acquisition to complement outbound lead gen.