Articles, analyses, and operational notes from the Iscope team. Written for marketers and growth leaders who want sharper answers than "it depends."
“Opt-in” is one of the most-used and least-understood terms in consumer marketing data. Vendors advertise “100% opt-in” lists, but the phrase covers a spectrum of consent quality — from genuine, documented, single-purpose consent to vague checkbox agreements that barely qualify. This article …
With privacy laws multiplying across US states, marketers increasingly ask whether sending commercial email to consumers is still legal at all. The short answer is yes — but within rules that have grown more complex since CAN-SPAM became law in 2003. This …