Email built for the inbox — not the open-rate report.
Iscope Digital’s email marketing service is engineered for one thing: getting your message in front of the right person and converting them. That means deliverability before creative, segmentation before send, and conversion tracking before vanity metrics.
What is email marketing — and what does “inbox-first” mean?
Email marketing is the practice of designing, sending, and optimizing email campaigns to engage and convert an audience — covering deliverability infrastructure, creative, segmentation, automation, and measurement.
Inbox-first means we obsess over the technical foundation — authentication (SPF, DKIM, DMARC), IP reputation, list hygiene, send cadence — before we touch creative. Beautiful emails in the spam folder are worth zero. The discipline of inbox placement is what separates email programs that move pipeline from email programs that just hit “send.”
The infrastructure most agencies skip.
Deliverability isn’t a checkbox at the end of a campaign — it’s the engineered foundation underneath every send. Here’s what we set up, monitor, and tune for every client.
- SPF
- Sender Policy Framework — authorizes which IPs can send mail from your domain. Configured at the DNS level.
- DKIM
- DomainKeys Identified Mail — cryptographic signing that proves the email genuinely came from you, not a spoofer.
- DMARC
- Domain-based Message Authentication — the enforcement layer that tells receiving servers what to do with mail that fails SPF or DKIM.
- BIMI
- Brand Indicators for Message Identification — displays your verified logo next to messages in Gmail, Yahoo, Apple Mail (where supported).
- IP warming
- Progressive volume ramp on new sending IPs over 4–6 weeks. Reputation built deliberately, not blasted.
- Hygiene
- Bounce processing, suppression management, role-account filtering, spam-trap detection on every list before send.
- Reputation monitoring
- Sender Score, Microsoft SNDS, Google Postmaster Tools. Tracked weekly with alerts on drift.
- Inbox testing
- Pre-send placement tests across Gmail, Outlook, Yahoo, Apple Mail. Catch deliverability issues before campaigns go out.
Six campaign patterns. Mix as needed.
Broadcast campaigns
Single-send promotional or announcement emails to a segmented audience. Used for launches, content drops, event invitations.
Nurture sequences
Multi-touch drip campaigns triggered by lead source or behaviour. Typically 5–9 emails over 4–8 weeks for B2B.
Lifecycle automation
Welcome sequences, onboarding flows, win-back campaigns, anniversary sends. Triggered by customer lifecycle events.
Newsletter programs
Recurring content emails — weekly or monthly. Thought leadership, product updates, curated industry content.
ABM 1:1 sequences
Highly personalized sequences to named accounts. Plain-text style for executive-level outreach, paired with sales follow-up.
Transactional optimization
Order confirmations, receipts, account notifications — typically high open rates, underused for engagement. We optimize them for both deliverability and conversion lift.
From audit to first campaign in 14 days.
Audit
Authentication setup, current deliverability metrics, ESP review, list hygiene baseline.
Foundation
Fix SPF / DKIM / DMARC. Warm IPs if new. Build segmentation logic. Days 1–7.
Creative
Email templates, copy, A/B variants, landing pages. Days 7–12.
Launch
First campaign at controlled volume. Inbox placement validated pre-send. Day 14.
Optimize
Ongoing: A/B testing, segmentation refinement, automation building, quarterly creative refresh.
Who calls us about email.
“Our open rates are falling”
Inbox placement has slipped — usually a deliverability problem, not a creative problem. We diagnose and restore.
“We need a real nurture program”
Leads enter the CRM and sit there. Build multi-touch automation that converts MQLs to SQLs.
“Build us a newsletter”
Recurring thought-leadership email program — strategy, design, copy, send cadence, all owned by Iscope.
ABM 1:1 sequences
Named-account outreach paired with SDR follow-up. Personalized at the account level.
Event & webinar promotion
Coordinated multi-send campaigns driving RSVPs, with reminder and follow-up sequences attached.
Re-engagement of dormant lists
Win-back campaigns against contacts who haven’t engaged in 12+ months. Recover the recoverable, sunset the rest.
What ESP do you use?+
We are ESP-agnostic. We work in whatever platform you already use — HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, Mailchimp, Klaviyo, ActiveCampaign, Sendgrid, Postmark — and bring our own when needed. If you don’t have an ESP, we’ll recommend one that fits your volume, segmentation needs, and budget.
Do you handle deliverability and IP warming?+
Yes — it is the foundation of every engagement. SPF, DKIM, DMARC configured at the DNS layer. New IPs warmed progressively over 4–6 weeks. Sender Score, Microsoft SNDS, and Google Postmaster Tools monitored weekly. We will fix existing deliverability problems before launching any new sends.
How is performance measured?+
Conversion first, opens second. Standard reporting includes: inbox placement rate, click-through rate, click-to-open rate, conversion rate (registration, download, demo, etc.), MQL-to-SQL conversion (where pipeline is tracked), and revenue attribution where possible. Reports are weekly during active campaigns, monthly during steady-state programs.
What does the creative process look like?+
Strategy and audience first, then copy, then design. We work in 2-week creative sprints — every campaign gets dedicated copy and design (no template-only sends). For ongoing programs, a quarterly creative refresh keeps templates from going stale to your subscribers.
Can you integrate with my existing ESP?+
Yes. We work directly inside your existing ESP / marketing automation platform — no migration required. We bring our deliverability, segmentation, creative, and analytics expertise; you keep ownership of your platform and contracts.
Is the email CAN-SPAM compliant?+
Yes. Every campaign is CAN-SPAM compliant by design — sender identification, accurate header information, opt-out mechanisms, prompt opt-out processing. For audiences requiring GDPR or CASL handling (EU, Canada), we apply the stricter consent regime.
How quickly can we go live?+
14 days for a clean launch — audit, foundation, creative, and first campaign send. If your current deliverability is broken (under 80% inbox placement), foundation work may extend to 30 days. We will not launch on a broken foundation; spam-folder sends damage long-term reputation.
What’s the pricing model?+
Monthly retainer scaled to campaign volume and program complexity. ESP and platform costs pass through at cost; no markup. Pricing is provided after the discovery call, with a fixed monthly fee for the duration of the engagement.
Tell us your sending domain. We’ll send back a free deliverability report.
Authentication setup, IP reputation, blacklist exposure, inbox placement estimates. A clear picture of what’s working and what isn’t — no commitment required.
Email pairs naturally with these.
Online Lead Generation
Bring net-new contacts into the CRM, then nurture them with the email program.
Database Marketing
Enrich and reactivate your existing database — then run email against the restored list.
B2B Email & Postal Data
Source the audience to email against — 60M+ B2B contacts, refreshed weekly.