Consumer audiences — segmented by who they are and what they buy.
Iscope Digital’s B2C email and postal data delivers targeted U.S. consumer audiences segmented by demographics, household composition, geography, behaviour, and purchase intent — every record opt-in verified and CAN-SPAM compliant.
What is B2C email and postal data?
B2C email and postal data is a database of consumer contacts — name, email, postal address, demographics, household composition, and behavioural attributes — segmentable for direct-response marketing in retail, financial services, automotive, healthcare, and nonprofit categories.
Iscope’s consumer data is opt-in verified and CAN-SPAM compliant. Every record comes with deliverability hygiene, suppression list integration, and documentation that supports your compliance obligations under federal and state-level privacy law.
More than just an email address.
Each consumer record includes the demographic, geographic, and behavioural fields you need to segment, score, and personalize.
Personal fields
- First name, last name
- Verified email address
- Home phone (where consented)
- Mobile phone (where consented)
- Postal address with ZIP+4
Demographic fields
- Age, gender, marital status
- Estimated household income
- Presence and ages of children
- Home ownership status
- Education level
- Ethnicity (where opted in)
Behavioural fields
- Purchase intent signals (auto, home, finance, travel)
- Lifestyle interests & hobbies
- Charitable giving history
- Subscription & magazine history
- Catalog buyer flags
Twenty-five-plus variables, composable to the household.
Build the audience as broad as “homeowners earning above $100K in the Sun Belt” or as precise as “households with children aged 5–11 who purchased home furnishings in the last six months.”
- Demographics
- Age · gender · marital status · household composition · presence of children · education
- Economic
- Estimated household income · home value · home ownership · net worth tier · credit indicator
- Geography
- State · MSA · DMA · ZIP · radius · urban / suburban / rural
- Purchase intent
- Auto (in-market) · home (movers / buyers) · finance (mortgage / refi / investment) · travel · health
- Lifestyle
- Hobbies · sports · arts & culture · outdoor · technology · pet ownership
- Giving & civic
- Charitable giving · religious affiliation · political alignment (where applicable)
- Custom builds
- Name the audience; we’ll source the criteria. Custom selects available on request.
What direct-response marketers do with it.
Retail & e-commerce
Geo + demographic targeting for store openings, seasonal campaigns, catalog drops, DTC launches.
Automotive
In-market auto buyers filtered by income, household, geo. Dealer-level lists for direct mail and email.
Financial services
Mortgage applicants, refi candidates, insurance shoppers, investment-ready households.
Healthcare consumer
Health-active households for wellness brands, supplements, telehealth, Medicare-eligible.
Nonprofit fundraising
Charitable givers segmented by past giving, cause affinity, household income tier.
Subscription services
Streaming, meal kits, subscription boxes — lifestyle and interest-based segmentation.
How is consumer data sourced?+
Iscope’s consumer data is sourced from opt-in registration channels — sweepstakes entries, subscription sign-ups, online surveys, magazine subscriptions, charitable donations, and similar consumer-initiated interactions. We do not scrape, purchase from data brokers without opt-in lineage, or use deceptive sourcing methods.
Is the data CAN-SPAM compliant?+
Yes. Every record carries documented opt-in provenance. CAN-SPAM compliance documentation accompanies each list delivery. The advertiser using the data is still responsible for sender identification, accurate header information, and opt-out handling in each campaign.
How are state-level privacy laws (CCPA, CPRA, etc.) handled?+
Iscope maintains documented compliance with applicable state privacy laws including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Virginia CDPA, Colorado CPA, and Connecticut CTDPA. Records flagged as opted-out under any of these regimes are suppressed at the source. Documentation is available on request.
Can I target by purchase intent?+
Yes. Iscope’s behavioural data includes purchase-intent signals across major consumer verticals: automotive, home / real estate, financial services (mortgage, refi, investment, insurance), travel, and healthcare. Intent windows typically range from 30 to 180 days.
How do I handle suppression and opt-outs?+
Send us your suppression list — we run a match against your file before delivery so suppressed addresses never reach you. For ongoing campaigns, suppression files can be updated weekly or in real time via secure file transfer or API.
Can I rent the list instead of buying it?+
Yes. List rental is common for one-time campaigns: you specify the audience, we deliver the campaign on your behalf without transferring the underlying records to you. You receive responder data — people who clicked, replied, or converted. Rental is often more economical than buying for one-off campaigns.
What’s the minimum order size?+
Minimum order is 5,000 records for one-time list buys, with volume tiering above that. Rental minimums are lower — typically 2,500 records — because the campaign mechanic is included.
Tell us who you want to reach. We’ll send 25 records that match.
No commitment. A sample so you can see field completeness, accuracy, and behavioural depth.
B2C Data pairs naturally with these.
Email Marketing
Activate the data with inbox-first email delivery and conversion-focused creative.
Specialty Lists
Need a niche audience? Vertical-specific data cards for hard-to-find segments.
Database Marketing
Append, enrich, and reactivate your existing consumer database.